Sunday, November 12, 2017

Service Animals are Allowed Entry Regardless of your Policies


Animals in public draw a lot of attention. Usually, it is because everyone loves animals and want to pet the animal or something along the lines of that. 

But the majority of society is not supportive of animals at the dinner table, especially in a restaurant. If you are reading this, you have probably had a guest enter your restaurant with an animal by their side and did not know how to address the issue. 

This situation requires knowledge of the laws and understanding that if not handled correctly, could result in a lawsuit. That is because of the laws that protect individuals with disabilities that require a service animal.

If someone enters your restaurant with an animal by their side, you must determine if it is a service animal. This way, you can understand how to address the issue. 

But it can be difficult to determine if it is a service animal or just a pet. There is numerous of laws protecting individuals with disabilities. 

Luckily, most of the time, there will be an indicator that the animal is a service animal, such as a leash, vest, collar, or harness.

In 2011, the Department of Justice implemented revised regulations regarding the Americans with Disabilities Act (ADA). It is extremely important to understand the laws associated with service animals to avoid violating the laws and potential lawsuits. 

For this purpose, we will refer to the updated regulations of the ADA.

Service Animals: What they are


The first step to understanding the laws for guests with service animals is to understand what a service animal is. Under the ADA, “service animals are defined as dogs that are individually trained to do work or perform tasks for people with disabilities.”

The task(s) performed by the dog must be directly related to the person’s disability. Examples of tasks service animals may perform:
  • Guiding people who are blind
  • Alerting people who are deaf
  • Pulling a wheelchair
  • Alerting and protecting a person who is having a seizure
  • Reminding a person of mental illness to take prescribed medications
  • Calming a person with PTSD during an anxiety attack

Service animals are trained to do work or perform tasks for the benefit of an individual with a disability, including a physical, psychiatric, intellectual, or other mental disability. 

The tasks a service animal has been trained to do is solely directed to the person’s disability. Service animals are NOT pets, they are working animals and have a job to perform. 

Dogs who provide comfort or emotional support do not qualify as service animals under the ADA. But some State or local governments have laws that allow people with emotional support animals to go into public places.

They are allowed in your restaurant, no matter what.

“Under the ADA, State and local governments, businesses, and nonprofit organizations that serve the public generally must allow service animals to accompany people with disabilities in all areas of the facility where the public is normally allowed to go.”

For service animals to be allowed in public places, especially restaurants, the service animal must be under control. Service animals, under the ADA, must be harnessed, leashed, or tethered, unless the devices would interfere with the service animal’s duties. If it does interfere, the individual must remain full control of the animal through voice, signal, or other controls.

You can ask two questions to determine if it is a service animal.

If you are unsure that the animal accompanied by the guest in your restaurant is a service animal or the task that they service animal may provide, you are only allowed to ask two questions.
  1. Is the dog a service animal required because of a disability?
  2. What work or task has the dog been trained to perform?

If you ask anything more than the two questions, it is violating the law and may be discriminating towards the guest.

These two questions can be asked to determine if the dog is a service animal or not. It is important to not ask more than these questions because it violates the guest’s privacy.


You cannot ask this.

It is important to understand what you cannot say or do to an individual that requires a service animal. Not only is it against the law, but it is extremely rude and can result in a lawsuit. 

After asking the first two questions that can determine if it is a service animal, you should not ask any additional questions. 

The following questions should be things that you avoid completely when addressing the guest with a service animal:
  • You cannot ask about the person’s disability
  • You cannot require medical documentation
  • You cannot require a special identification card or training documentation for the service animal
  • You cannot ask that the dog demonstrate its ability to perform the work or task

Unless the animal is not behaving, you cannot ask them to leave.


You cannot discriminate or ask the individual with a service animal to leave just simply because. Even if allergies or fear of dogs are not valid reasons for denying access or refusing service to individuals with service animals. 

There are only two scenarios it is okay to ask the individual to remove the service animal from the premises:
  1. If the dog is out of control and the handler does not take effective action to control the service animal
  2. If the dog is not housebroken

If you do ask the individual to remove the service animal from the premises, you must still offer the individual the opportunity to obtain services without the animal's presence.

Additional Information


There is other stuff that is important when regarding an individual with a service animal. The following are:
  • You cannot isolate the individual from other patrons
  • You cannot treat them less favorably than other patrons
  • You cannot charge fees that are not charged to other patrons without animals
  • The service animals can accompany their handler through salad bars or self-service food lines.

It is important to not discriminate towards an individual with a disability that requires a service animal. Understanding what you can and cannot do will allow you to avoid discriminating and avoiding lawsuits. 

Remember, service animals are not pets. They are trained to complete specific tasks for individuals with disabilities. 


The information for this blog was retrieved from: https://www.ada.gov/service_animals_2010.htm

Friday, October 27, 2017

Tattoos in the Workplace. Millennials are taking it over.

Today, the topic of tattoos is a frequent issue that is circling the workplace. We are constantly surrounded by individuals who have tattoos, and sometimes, we may not even know it. Tattoos are becoming a mainstream part of society. 


The millennials are the reason for the evolving change because they have more tattoos than any earlier generations. Because tattoos are growing in acceptance to society, it is leading to acceptance within the workplace. 

Medical professions, corporate, academic, and much more are accepting tattoos in the workplace because if they did not, they would lose great candidates. 

Just in 2015 alone, more than 520,000 companies changed their dress code policies to allow visible tattoos in the workplace because it creates more hiring options, positive public relations, and better retention rates. 

Although a high amount of companies has changed their dress code policies, many have not. That leads to the question, should tattoos be allowed in the workplace? 

History of Tattoos.

They have been around longer than we want to accept. 

Before we can decide if tattoos are right or not right in the workplace, we need to understand the history of tattoos and where they originate from. 

We need to face it, tattoos have been around since the beginning of human history. Scientific evidence proves tattoos have been a part of the human culture for thousands of years. 

In 1991, German hikers on the Oztal Alps near the border between Italy and Austria discovered the mummified remains of a prehistoric human. 

Carbon dating proved that the human, named Otzi, had been mummified for more than 5,300 years. The interesting fact about Otzi, he had no less than 55 tattoos on his body, ranging from his upper-neck to his ankles. 

Although tattoos have been around for thousands of years, tattoos did not appear in the United States until 1891, when the first tattoo machine was issued to an Irish Tattooist, named Samuel O’ Riley. Samuel opened the first tattoo parlor in the United States in New York City. 

According to the Time Magazine, only about 6% Americans had at least one tattoo. There is a drastic difference compared to today. Tattoos were common amongst sailors, prison inmates, motorcycle gangs, and gang members. 

The tattoos use to be the mark of rebels and individuals who were living on the outskirts of society and operated outside the social center. But what changed? How did tattoos become mainstream to society?


The start to the change. 

Tattoos were once frowned upon and our society held prejudices against people with tattoos because of what they use to represent. Tattoos are no longer limited to just sailors, prison inmates, motorcycle gangs, gang members, etc. 

But what was the cause of that? What changed to create the 6% of Americans with tattoos jump to 42% of Americans with tattoos. Society started to accept tattoos because of reality TV and famous people. 

In 2005, the first tattoo TV show, Miami Ink, first aired. This is when the acceptance of tattoos for our society changed. Since Miami Ink first aired, there has been 6 seasons, last season aired in August of 2008, and two spin-offs; NY Ink and LA Ink. 

The tattoo artists of the TV show Miami Ink, NY Ink, and LA Ink became very famous for their tattoo work. This led to famous people wanting to be inked by the tattoo artists. 

The famous people openly displaying their tattoos and being mainstream media icons, it created the society to view tattoos as acceptable. But the rise of acceptance has created issues within the workplace. 

How are employers supposed to approach the topic of tattoos being visible for their employees? First, the employers will need to decide if they want tattoos to be visible to their employees or not. 

It has been proven that people will still conduct business even if the employees of the company have tattoos. 

Employers are still against tattoos, but not all.

Corporate America is trying to figure out how to address tattoos policies; if to accept tattoos, or not to accept tattoos. There are various underlying issues that concern employers when making the decision of hiring individuals with tattoos, especially visible tattoos. 

Employers are concerned that individuals with tattoos will not be taken seriously because of them, the image or brand of the organization can be changed or viewed differently, and the concern if tattoos are being perceived offensive or hostile towards others. 

Tattoos are considered a form of expression, which is protected by the U.S. Constitution but does not mean companies must hire you. Tattoos are not protected by any laws. 

The employers that are concerned about tattoos are trying to figure out tattoo policies and how to implement them into the dress code. 

Employers, by law, can restrict the display of tattoos only if it is in their dress code policy and not discrimination. 

Even though employees are afraid their customers will not be involved if employees openly displayed their tattoos, a Fox News Survey found that 96% of Americans claimed tattoos would not change anything if they are receiving quality services. 

Employers, here is what you can expect. 

If the employers do not accept tattoos, it will eventually have negative impacts. It is pretty simple as to why the millennials. 

The millennials are becoming of working age and they have the most tattoos compared to other generations. The biggest impact that tattoos may affect in the workplace is recruitment. 

People with tattoos will begin to turn down jobs due to the strict tattoo regulations for the dress code policies. 

Business will lose chances of finding qualified, experienced, and skilled employees because of their strict regulations on tattoos. 

Businesses are already seeing the impacts. Disney had to change their recruitment policies and dress code due to the issue of not finding enough qualified individuals without tattoos. 

The U.S. Military has the highest percentage of employees with tattoos, the U.S. Navy even changed their tattoo policies to allow bigger and more tattoos in hopes to recruit millennials. 

But businesses are seeing the positives from accepting tattoos. PetSmart changed their policies to allow visible tattoos if they were not vulgar. 

The results achieved by doing this was not expected. PetSmart gained over 20,000 social media followers, thousands of new website backlinks, and a press value of over $500,000 because magazines, televisions, and newspapers covered their story. 


Conclusion. 

Sailors, prison inmates, motorcycle gangs, etc., are not the only ones with tattoos anymore; CEO’s, bankers, business owners, lawyers, doctors, and even pastors have tattoos now. Companies will need to change their policies eventually or their business will suffer.


Tattoos in the workplace will show diversity, acceptance of different beliefs, etc. Tattoos are unique to individuals and can be a form of an expression of who they are, what they believe in, and cherish. 

Individuals that have tattoos will be judged regardless of how accepted tattoos are in society. It could be positive, or it could be negative. Tattoos are everywhere, regardless if you like tattoos or not, they are everywhere because of the millennials and being a part of mainstream media. 

A polled of surveyed adults displayed that they do not display tattoos as unprofessional. Tattoos do not justify how hard of a worker an individual is or how efficiently they can do their job. 

A strong work ethic, character, and values are in high demand, especially in the workplace. Professionalism is not based on how you look, it is based on how you treat others. 

In the United States, tattoos are becoming disconnected from unprofessional stereotypes. Personally, tattoos are fine to me. I would not judge an employee based on their tattoos. It does not define their work ethic to me. 

What do you think of tattoos in the workplace? Would you refuse service because the employee has tattoos? If so, why?

Sunday, October 22, 2017

The Basics of Getting a Liquor License


If you have stumbled across this article, then there is a good chance you are thinking about getting a liquor license for your new restaurant or restaurant you have open.

Having a liquor license is accompanied by a ton of responsibilities. Getting approved for a liquor license is not easy. And maintaining a liquor license is even harder.

Let’s look at some general information you should know prior to applying for your liquor license. 

This will allow you to have an insight look of some general requirements and steps you will need to take.

General Qualifications
Let’s make sure you meet the basic qualifications before you try to get your liquor license. Each state will have different requirements. But there are general qualifications, so let’s look at those first.
  • You must be 21 years of age. If you cannot drink legally, why would you be able to sell it legally? 
  • Criminal record. If you have one, the odds of you obtaining a liquor license are slim to none. 
  • You must obtain your seller’s permit from your state Department of Revenue first. 
  • Take the Beverage Server Training Course—most of the time you must do so. 


Which liquor license should you choose?

What type of alcohol do you plan to serve? Just beer? Beer, wine, and liquor? Do you make your own beer and wine? Do you want to sell hard liquor?

Before you contact your state’s Alcohol Beverage Control agency, you might want to have an idea of what type of liquor license you will want.

It is important to understand there are several types of licenses. Do not obtain the wrong one. Some licenses are for beer and wine, while others will allow you to sell hard liquor.

Here is a list of common types of liquor licenses for restaurants:
  • Beer and Wine—this is meant for beer and wine, no hard alcohol, or spirits. 
  • Restaurant Liquor License—this is the general type of license. It will include all liquors, but you cannot exceed more than 40% of your total revenue. 
  • Tavern Liquor License—this is for restaurants that sell food and alcohol. But your alcohol sales are higher than 50% 
  • Brewpub Liquor License—if you make your own wine and beer, you will need this license. 

Liquor licenses can cost quite a bit

Spending a lot of money on anything can be overwhelming. It makes you think if it is worth the cost and the stress that is associated with it. 

The cost of a liquor license will vary, and it is not necessarily cheap either. This is just an estimate, but the cost of a liquor license can range from anywhere between $300 and $3,000 or higher. 

It will differ for a variety of things. The total cost of a liquor license for your restaurant will be decided by a variety of factors.

It will depend on the requirements that are required for you to obtain your liquor license for your restaurant. It will depend on your city, state, license type, etc. 

Some states will be higher, and some states will be lower. Some states have a set number of quotas per year for liquor licenses that will affect the cost and others do not. 

Some states require you to have a different license for all four levels of government—local, state, county, and federal.

The type of establishment you are applying the liquor license for will have a factor on the cost and the type of alcohol you plan to sale. 

When you contact your state’s Alcohol Beverage Control agency, you will find out the cost of your liquor license. 


The process of getting your liquor license
Step 1: Contact your state’s Alcohol Beverage Control agency.
The Alcohol Beverage Control (ABC) agency of your state will oversee your liquor license. It takes quite a bit of time to get approved for a liquor license.

The sooner you apply, the better. Depending on your state, requirements, you, etc., the process of obtaining your liquor license can take up to a year.

Also! Become very acquainted with the laws. The laws will vary between cities, counties, and states.

Here are some things your state’s Alcohol Beverage Control agency might tell you when you contact them:
  • Qualifications to obtain your liquor license. 
  • Type of liquor you can and cannot sell. 
  • The hours you may sell liquor. 
  • Your limitations. 
  • Cost and type of liquor license. 
  • Permit availability and if any existing businesses are selling their liquor licenses. 
Step 2: Pre-application preparations.
To prevent delays in receiving your liquor license, it is best to be prepared prior to applying. Being overly prepped will reduce any risks of delays.

If you do not have everything ready prior to applying, this can make your application put on hold while you take care of it. 

There may be more permits that are required. But that will depend on your restaurant and what is needed. 

It is important to double check, triple check, and even quadruple check to ensure everything is ready. 

Here are some permits that are important to have ready prior to applying for your liquor license:
  • Business License 
  • Sales Tax Permit 
  • Alcohol Tax Permit 
  • Food Handler’s Permit 
  • Health Permit 
  • Music Permit
Step 3: File your application.
After pre-applications preparations, it is now time to apply for your liquor license. You will more than likely mail-in your application. 

Alongside your application, you might be required to mail in additional documents.

Some things that may be required to be turned in with your application: 
  • Processing Fee 
  • Background Check Forms 
  • Fingerprints Lease Agreement 
  • Certificate from Secretary of State 
  • Copy of Food Service Operator or Food Establishment License 
  • Any other applicable licenses/forms that may be required

Approval Process
The approval process will differentiate from state to state. But the general idea of what it will look like is this:
  • The application is received by the state’s Alcohol Beverage Control agency and filed. 
  • The Alcohol Beverage Control agency will determine the status and if there are any licenses available. 
  • The Alcohol Beverage Control agency will work aside the Ohio Bureau of Investigation to process background checks to determine if the applicant has a criminal record. 
  • A Division Compliance Officer will come do a physical check of your premises. 
  • A public hearing will be conducted if there were any complaints filed against your liquor license application. 
  • If no complaints, then the application should be accepted within 4-8 months and issued to you. 


Make sure to renew your liquor license
Depending on your state and local regulations, will decide the length of your liquor license. It can range from one to three years.

If you have followed the laws and regulations, renewing your license should be fairly easy. But you are not automatically guaranteed that you will have your license renewed.

Especially if you had received complaints or fines. The best recommendations are to operate reputably and follow the laws and regulations accordingly. 

This will ensure the liquor license will be able to be renewed. 



Additional Information.
Serving alcohol comes with a lot of responsibilities. It is important to obtain these responsibilities to ensure you will be able to renew your liquor license when it comes time to do so.

It is important to train and educate your staff to understand your state’s alcohol laws. This will allow your staff to understand what to do. 

Such as when to check an ID to ensure that a minor is not being served alcohol. When to cut off guests that too intoxicated. And when it is legal and illegal to serve drinks to the guest. 

Not only will this help increase the chances of your license being renewed, it decreases the chance of being fined and/or get your license suspended.

Another tip to ensure your license is safe is to take alcohol inventory accurately. 

This will allow you to be notified when/if someone is skimming off the top and/or doing anything illegal to jeopardize your liquor license.

Overall, it is important to stay up-to-date on the different liquor laws that are applicable to you and your license. By doing so, it will ensure you do not receive any fines or have your license revoked.

It is a responsibility to obtain a liquor license and it must be taken seriously.

Wednesday, October 18, 2017

What is your restaurant management leadership style?

One of the most crucial factors for a restaurant to be successful depends on the type of leadership style the restaurant manager has. A restaurant manager has many tasks that he/she will need to do while managing people as well. It is a consistent balancing act that is not easy.

Being able to understand the type of leader you are will allow you to understand how to lead and how to become a better leader not only for yourself, but for your restaurant, guests, and employees.

What works for you? What does not work for you? Is your leadership style working with your employees? There are many varied factors when considering the type of leadership style to have. It is important to pay attention to the minute details to focus on the bigger details.

Autocratic Leadership.
An autocratic leadership style is when a leader will make decisions without input from others and whatever their decision is, it is final. Autocratic leadership has some positives and negatives that derive from this style of leadership.

The positives that derive from this leadership is the ability to make decisions quickly. The restaurant manager does not include their employees input for their decision making, which allows the manager to quickly think and act appropriately to the situation.

This skill is a great skill to have when handling tough situations. An autocratic leader has control over their employees and will reduce the chance of inefficiency because of the strict control and supervision of the restaurant manager.

The primary characteristics of a restaurant manager that has an autocratic leadership style include:
·         Make all the decisions with little to no input from their employees
·         Dictate all work methods and processes
·         Work is highly structured
·         Rules are outlined and communicated

Although the positives that derive from an autocratic leadership style in a restaurant manager are important to have in a restaurant, there are more negatives that are associated with this style of leadership.

The communication is one-way which may lead to misunderstanding and communication breakdowns. It does not develop the employees’ commitment to the objective for the company’s goal. It creates problems with the employees’ morale and production for the long run because of the resentment the employees have towards the restaurant manager.

It will discourage creativity and out-of-the-box thinking and employees are not trusted with decisions or important tasks. Employees that tend to feel unappreciated and undervalued because their opinions are not considered, much of the time, as a result, will start to look for another job and your restaurant may suffer from high turnover rates.

Democratic Leadership.
Democratic leadership is quite the opposite of an autocratic leadership. A restaurant manager that delegates some authority to their employees for decision making has a democratic leadership.

This type of management style will periodically meet with their employees and praise astounding behavior. The restaurant manager with democratic leadership will focus on “we” and constructive criticism.

The restaurant manager will allow employees to handle situations or make decisions without consulting them first. This will engage the employees feeling of triumph in their work. The restaurant manager may allow the employees to make their own decisions on handling displeased customers and deciding how to handle the situation appropriately.

The employees may also engage in their own style of taking orders and delivers. The primary characteristics a democratic leadership includes:
·         Open to feedback which will aid in forming the basis of future assignments
·         Encouragement to inspire the employees to become leaders
·         Asks employees’ thoughts and feedback on decisions
·         Allows employees to complete task and make them accountable for their actions

The employee turnover rate is reduced when a restaurant leader displays the style of a democratic leader. It allows the restaurant to be creative and think creatively when the feedback of employees is considered. A positive environment is created and makes work more pleasurable.

The communication issues are reduced versus an autocratic leader has increase communication issues. Although there are more positives than negatives, the shortcoming to democratic leadership is sometimes employees will feel too empowered by their freedom and become haughty towards others and/or make vital decisions without involving the restaurant manager that may result in a damaging outcome to business.

Consultative Leadership.
Consultative leadership is a mixture of democratic and autocratic leadership styles. A restaurant manager that employs this type of leadership will use the combinations of them to employ the benefits of the two styles of leadership.

Under consultative leadership, employees are still permitted to make decisions but for small matters, any immense matters will be left to the restaurant manager to handle. This type of manager will focus on the skills, experiences, and ideas of their employees but will still hold the final decision authority when it comes to immense decisions.

Consultative leaders will provide proper recognition to their employees and their work ethics; they will also consider all alternatives before making the final decision.

The employees of a restaurant manager that employs consultative leadership will feel involved, valued, and important. But there is a chance that employees may feel empowered like employees could of a democratic leader.

Transformational Leadership.
Transformational leadership is when a restaurant manager with charisma who sees the potential in others, will inspire the staff to be productive and work towards company goals.

The restaurant manager will have a vision and will share it with the team because the leader will want everyone to succeed and carry out the vision together. When leaders share their vision with the team and include the members, it will make people feel as if they are sharing in something great and will result in the team making every effort to be the best and do the best work.

Transformational leaders will motivate by recognizing and naming success to enhance the performance of others. Many times, people who feel confidence, respect, faithfulness, and admiration for you are willing to work harder than originally expected. A restaurant manager with the style of a transformational leadership is self-aware, trustworthy, vicarious, and humble.

The restaurant manager will not focus just on motivating the staff but will focus on the company’s future and will see the potential in others and reach out to them. When the entire staff is on board with the company’s vision, it is easier to achieve the goal.

What Style Are You?
One of the most crucial factors for a restaurant to be successful will depend on the restaurant manager’s leadership style.

Whether the restaurant manager’s leadership style is autocratic, democratic, consultative, transformational, or one of the varieties of leadership styles available, it is important to remember that if the current leadership style being deployed in the restaurant is not working, it is okay to try out other styles to find the right leadership style that works for the restaurant.

The restaurant manager will oversee many different tasks while managing people all at the same time. Finding the right employees that the restaurant manager can trust to handle situations, trust in the restaurant manager, the vision of the restaurant, and the success of the restaurant will guide the restaurant in the right direction. But for the employees to have the same goals as the restaurant manager, it is important to find the style of leadership that influences the employees to see that.

The leadership style will decrease or increase the effectiveness it has on the restaurant’s employees and the successfulness of the restaurant. The restaurant manager job is an arduous task having employees that respect the restaurant manager, see the vision, and the success of the restaurant will guide your restaurant in the right direction. It is time to decide if your style of leadership is working for your restaurant. 

Monday, September 26, 2016

Restaurants need great curb appeal


If the first rule of real estate is "location, location, location", then the second rule is that your property needs to have good curb appeal. The same holds true for restaurants. After all, curb appeal is a property's first impression. If your restaurant doesn't look attractive outside, no one will be interested in entering.

Signage
Signage should shout out your location so that you can be identified quickly when a person is driving down the street. If they can't find you easily, they may give up and go elsewhere. The design of the sign should reflect your theme or personality in every aspect: size, font, colors. Example: Western steakhouse with a Western style font in earthy colors on a wood-like background. 

Windows/Patios
Can passersby see into your restaurant? Think of the window as a framed picture. If you were going to take a photograph with the window as the framing element, then the objects in the picture need to be attractive, colorful, and add a sense of depth. Things such as drapery, lights, and plants can all add to the appeal. These are also important if you have a patio at the front of your restaurant.

There has always be an industry standard of seating guests at window tables first so people can see that you have customers! Regardless of an occupied table or not, the table and the interior need be attractive and clean. Be extra attentive of window or patio tables. Don't let dirty dishes remain or vacated tables go un-bussed. 

Cleanliness
It's often said that patrons will judge a restaurant on the cleanliness of their bathrooms. The same can be said for the exterior of the restaurant. Even if you don't own the property, act as if you do. Remove trash all around your restaurant and in the parking lot, even if it's not from your restaurant or directly in front. Wipe down your windows and front door on a daily basis, if not more. 

Security
Patrons want to feel safe when coming for dinner at night. If necessary, work with the property owner to ensure that there is an abundance of lighting surrounding your restaurant and in the parking lots. Mount security cameras and post signage that the property is being monitored by video surveillance. 

Tuesday, July 26, 2016

Controlling server rotations make for happy servers


Managing staff can be one of the most difficult tasks a manager or owner has. There are so many different personality types, age differences, backgrounds, etc. All come into play with how we interact with each other. But one thing remains constant — happy workers not only make a happy workplace, but also leads to happy customers.

A large part of a server's earnings is their tips. Tips come from tables. Therefore, more tables will hopefully mean more tips. Better yet, tables with more covers. 

Managers might just be seating their restaurant, but servers are thinking about how many tables and covers are they getting because it could mean a good night or a bad night in tips.

That's where server rotation comes into play. 

With Rezku Prime you have the ability to pick between an auto rotation or a manual rotation style. You also have the ability to choose how the rotation will work. Some want servers to be assigned according to cover counts so that they all remain relatively equal in the number of customers they served. Others go by "next customer", a server is assigned to the next customer through the door, regardless of party size. 

With server rotation in manual mode, you can pre-assign servers to their sections, but not open a section until that server comes on duty. The same for when you release servers at the end of their shift — the system will stop assigning to those tables.

Rezku Prime has many features and this is just one. Our goal is to make front of house operations as efficient as possible. Contact us for a demo to see how you can get an advanced FOH system for an affordable price with no cover fees. 



Monday, June 20, 2016

Online menus help attract diners


When people are out and about, whether locally or out of town, and they become hungry, they reach for their phones. The convenience of smartphones and other mobile devices makes it easy for people to search for restaurants on a whim. Many people choose based on reviews, but just as many choose based on reading through posted online menus. After all, many people have a craving that they are looking to satisfy. They may be looking for a particular dish or cuisine. 

Why format is important

Many restaurants will take the easy way out and post a picture file (jpg, gif) or scan and post a pdf of the menu. This can be convenient if you are in the habit of posting a menu that changes daily. Unfortunately, that routine gets old quick and soon people are seeing a menu from last summer when it's now winter. 

Typing menu items onto a web page is more beneficial due to search engine optimization (SEO). The better your SEO, the higher up in search engine results your restaurant will appear. By typing in your menu items, they become searchable. Burgers, pasta, seafood, pizza will all be key search words that get picked up by Google, etc. 

Finally, the menu needs to be optimized for mobile devices so that they are easy to view. Not all programs or programmers code properly for this and so it is important that you preview your menus on a mobile device before go-live.

Sample menus

Menus change on a regular basis. It would be an inconvenience to have to constantly change it online. There's also the liability of having people hold you to the fire when they demand an item or price that they saw online for something that is no longer valid.

The best way to handle this is to put in the line: Sample menu only - subject to change without notice. This way you can change your menu on a scheduled basis, such as seasonally or monthly, without getting into run-ins with customers. 

In this information age, online menus are an important marketing tool. Don't ignore the opportunity of luring in customers with an easy-to-read, enticing menu.