Friday, December 26, 2014

Setting Restaurant Goals for the New Year

restaurant year goals - rezkuAs we approach year end often our thoughts turn to New Year's resolutions and goals. While most of the time we are thinking about personal goals - saving more money, going on another diet - there's no reason why goal setting shouldn't be done for your restaurant as well.  Whether you are a new or established restaurant, setting goals for your restaurant and staff could be helpful.
Goals should follow the SMART criteria, attributed to George T. Doran.  These criteria are:
  • Specific – target a specific area for improvement.
  • Measurable – quantify or at least suggest an indicator of progress.
  • Assignable – specify who will do it.
  • Realistic – state what results can realistically be achieved, given available resources.
  • Time-related – specify when the result(s) can be achieved.
Example: Increase customer email list by 200 names by Memorial Day. All staff to assist in gathering business cards at host stand, via survey slips with check/tab, via Facebook, etc.
You may wish to have a staff meeting or go over goals on an individual basis.  Consider adding incentives to encourage them to meet their goals.
Below are some examples of goals to discuss with staff.
Restaurant Goals
  • Increase customer email list.
  • Improve social media presence.
  • Encourage/boost large party bookings.
  • Increase charitable contributions while keeping donation amounts low.
  • Increase media coverage - tv/radio appearances, guest articles/recipes in print/blogs.
  • Increase quarterly sales.
Kitchen Goals
  • Decrease food waste by x%.
  • Decrease order-to-table time by x%.
  • Increase use of local purveyors.
Server Goals
  • Increase per-cover sales by x%.
  • Increase upsells.
Busser Goals
  • Turn over tables within 3 minutes of guest vacating.
When conveyed in the right way, goal setting can be a positive experience for all. It can increase overall sales and customer appreciation while boosting confidence in staff.
Have a wonderful new year, from the team at

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